Gale Power

Brand Identity

Logo redesign for renewable wind energy company.

Client
DeWind DSME

Sector
Energy

Discipline
Brand Identity

Year
2017

Art Direction
Lis Smith
Calvin Jun

Gale is a subsidiary of DeWind Company, one of the world’s largest producers of wind power plants. Headquartered in Irving, Texas, their strategy is to supply smaller, rural areas with their own wind turbines.

The new trademark evolves out of the company’s tradition of renewable energy – continuous and always moving with rotational symmetry.

Logo concept

Logo Usage

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