About
Alex J. Bell (AJ) creates illustrations, logos, websites, books, and video games. He worked at LiveSwitch, Inc. as VP of Design, where he created the foundational product design language, as well as the company brand and visual identity.
Alongside this career in tech, TV, film, and advertising, Alex has published the illustrated novel PEARL (The END SAGA®), the comic book POCKET HOLE, and created designs, artwork, and 2D animations that have appeared in media publications around the world — story, fair play, and collaboration are core to his work ethic.
Right now, Alex is Director of Rook Studios, an independent creative house that currently provides Creative Services to a vast array of clients, and is developing a new indie video game title planned for a Summer 2027 release. He lives in Salt Lake City, Utah.
Collaborated with teams at:
What Clients Are Saying
“I worked with Alex on a software application project with crazy demands, unrealistic timelines and not nearly enough people. He worked around the clock and never lost his cool, even when the extra work was caused by other team members. He valued his teammates and was always open to new ideas.
In my long career I have had the good fortune of working with the best and the brightest in the IT industry, starting with being a member of the original Macintosh Software Development Team in 1983. All the top people I worked with had similar traits: incredible talent, pride in their work and a passion for excellence. Alex has that and more. He is a rare find.”
CHRIS LEE — Founder • MYOB Ltd
“I got a chance to work with Alex on a number of product video projects while he was on the agency side, and some of my favorite parts of each project was the previs / visual development phase which he led.
The high-fidelity storyboards that Alex created resulted in a lot of efficiency and confidence going into production and post. What impressed me most about Alex (aside from his artistic / design talent) was his collaborative nature, and willingness to truly dig into the customer problem and product, and receptive to feedback while pushing his vision to shape the optimal visual narrative.”
THOM SUH — Principal Global Brand Manager • Intuit Quickbooks
“Getting to allocate Alex to a project was always a bonus. Not only did he bring his creative ingenuity, but his storyboards are truly like no other. His skill in sketching ideas & stories on the spot blew both mine and clients’ minds. Alex’s passion for perfection and delivering the best product for our clients was what would consistently push us to the top as an agency.”
KARI JUIP — Operations & CoFounder • Grit Moto Adventures Guest Ranch
“We needed to transition from dialogue to a fight scene in 20 seconds of runtime—Alex worked out a creative solution on the spot…designed animatics, characters, and delivered final animation within a month—amazing to work with.”
ROGER KUMBLE — Film Director • “Beautiful Wedding” (2024)
“There are a few commercial photographers I follow but Alex is the only illustrator / designer I follow regularly because I’ve never seen anyone in his segment with such an every-hit-is-a-home-run record.
He has the Midas touch. It’s crazy how he nails everything. When I have to do some rebrand work I think, ‘what would Alex do’.”
DANIEL COOK — Principal • The Tactical Company
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