“Yeah, We Built That in Two Months. No Big Deal.”

When Chris Lee, co-founder of MYOB, came to Alex J. Bell with the vision of an effortless, download-free live video solution, Alex did what any reasonable designer would do—he built the entire thing in just two months, while surviving solely on caffeine and the sheer force of will. LiveSwitch Contact emerged from this fever dream of design sprints and rapid iteration, now revolutionizing how small businesses communicate with their customers.